Text Box: About Us
Professors and graduate students in the Department of Personal Financial Planning at Texas Tech University conduct a wide range of research relating financial decision-making to issues of cognition and neuroscience.  Methodologies of investigation include functional Magnetic Resonance Imaging (fMRI), diffusion tensor imaging (DTI), electrodermal skin conductance response, and analysis of cognitive skills measurements on large national surveys.  For further details, or to discuss funding a research project of interest, to your organization, please contact:
Dr. Russell James (russell.james@ttu.edu) 
Dr. Michael Finke (michael.finke@ttu.edu)
Dr. Sandra Huston (sandra.huston@ttu.edu)

Presentations & Webinars
Webinar: The brain and choosing financial 			 advisors

Webinar: Planned giving and the brain

Research Papers
Applying neuroscience to financial planning practice: A framework and review. Journal of Personal Finance (R. James)

Old age and the decline in financial literacy (M. Finke, J. Howe, S. Huston)

Choosing and changing financial advisors: An fMRI study of associated brain activations. Journal of Financial Counseling and Planning (R. James)

Neurological fMRI evidence suggests clients less likely to “second guess” underperforming financial advisors with CFP® certification (R. James)

Charitable estate planning as visualized autobiography: And fMRI study of its neural correlates. Nonprofit and Voluntary Sector Quarterly (R. James, M. O’Boyle)

Cognitive skills in the charitable giving decisions of the elderly. Educational Gerontology (R. James)

Charitable giving and cognitive ability. International Journal of Nonprofit and Voluntary Sector Marketing (R. James)


Text Box: Department of Personal Financial Planning, Texas Tech University, COHS, Box 41210, Lubbock, TX 79409-1210, Tel: (806) 742-5050, Fax: (806) 742-5033
Text Box: Financial Neuroscience
in the Department of 
Personal Financial Planning
 at Texas Tech University